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AST Adds Engineering Expertise to Sales Team

November 22, 2013 by Christine Berlly

At AST Bearings, the front line to providing ideal bearing solutions is our sales force. That’s why we have enhanced our team with engineering specialists who are equipped with the knowledge and expertise that our customers expect.

AST's East Coast Sales Team

AST’s East Coast Sales Team

This unique approach to an engineering-oriented sales team is a cornerstone to our Value Beyond the Part® philosophy. We understand that our customers are busy, and that when we receive a call or an online request it is our responsibility to provide timely, efficient and informative answers.

The restructuring of our sales team includes seven new hires – both in our New Jersey and California locations – each with engineering backgrounds. These professionals, combined with our existing expert sales professionals, create a dynamic team that does more than just sell bearings: they provide the right part for your unique application.

“Ultimately, we are increasing the speed that our customers are served, the quality of their buying experience and the atmosphere of our company,” explains Jack Licata, Director of Sales. “We strive to consistently provide the highest quality optimization of the customer’s bearing solution.”

AST's West Coast Sales Team

AST’s West Coast Sales Team

AST has seen dramatic results since the program’s inception, both in customer feedback and response time. Analytics have shown a 50-60% of inquires that used to be forwarded to the Application Engineering Department are answered while on the phone with the Inside Sales Engineers, dramatically speeding up response times to questions or requests.

“At the end of the day, we don’t simply want to sell you a part. Our goal is to provide AST customers with true engineering consulting and design,” said Licata. This offering is just one of a wide range of AST’s value added services, which includes quality inspection and verification, lubrication and relubrication, failure analysis, custom packaging and inventory management.

We welcome you to contact one of our engineers today to optimize your bearing solution. Put us to the test and see how AST Bearings can work for you. Click here to get started.

1 Comment

  1. […] AST Adds Engineering Expertise to Sales Team […]

    Pingback by Fall Bearings Blast Released - AST Bearings Quarterly Newsletter : Blog : AST Bearings — December 12, 2013 @ 3:10 PM

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